BEST USE OF NATIVE & CONTENT

This prize rewards a strategy and its execution which used channels of content distribution in a remarkable and successful way.

The dossier must contain and demonstrate the following criteria:

  • planning the distribution of content on platforms
  • the adequacy of the choice of channels with the target and the values within the brand strategy
  • the extent of the amplification of contacts (buzz, shares, comments, etc.)

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Cases

Case 1

Fimare Consulting

DELA : Talking about death during the pandemic

Case 2

Wavemaker

Oreo : Lockdown Challenges

Case 3

PHD Media

SBS Belgium : wtFOCK ; Generation Woke engages its audience

Case 4

MediaPlus

De’Longhi : Straight to the soul of coffee

Case 5

DPG Media

Humo : Krasse knarren by VDAB

Special

THURSDAY - JUNE 11

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