This award recognizes a campaign or aspect of a campaign that allowed consumers to interact with the brand on one or more media in order to enhance the media strategy in a proven matter.
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The winners
Bronze
Gold
Silver
Cases
Case 1
Maxus
Danone : Light & frees
Case 2
Space & SpaceFWD
Solidaris : Objective signatures
Case 3
GroupM
L’Oréal : Rouge Signature
Case 4
Semetis
VOO : New reality through conversational marketing