With this award, CommPass intends to honor a media brand that has distinguished itself remarkably over the past year (regardless of its position on the advertising market).
This price will be awarded taking into account in particular the following criteria:
- the size and evolution of the media audience within the targeted segments over the past year,
- the communication strategy which stimulated a launch, a promotion or a successful repositioning
- as well as the development of a strong "brand community" by achieving diversification or by interacting with target groups.